THE MAD AD YEARS is popular PDF and ePub book, written by Aryani Banerjee in 2020-12-04, it is a fantastic choice for those who relish reading online the Fiction genre. Let's immerse ourselves in this engaging Fiction book by exploring the summary and details provided below. Remember, THE MAD AD YEARS can be Read Online from any device for your convenience.
THE MAD AD YEARS Book PDF Summary
THE MAD AD YEARS, India’s first advertising fiction, with top advertising agencies in India as the backdrop, brings into light and uncovers scandals and exploitations in the real world of advertising through the eyes of the protagonist Prashant Gupta, who has worked in some of the largest agencies in the country for nearly forty-five years. The story encircles his journey from being a 22-year-old simple graduate from a traditional joint family in Calcutta who in 1976 accidentally gets a job of a Management Trainee in India’s most glamorous and second largest agency, to rubbing shoulders with business tycoons and famous industrialists, to witnessing dramatic and salacious incidents and being directly and indirectly involved in many instances that changed Indian advertising forever, and to becoming the owner of a hundred-crore agency, later in his life. Tangy, wild and bittersweet – THE MAD AD YEARS is not just a book but an irresistible concoction of ink on paper that makes you visualise the characters and incidents as if they are moving and happening right in front of you – it is a lot like the bizarrely beautiful coffee-cherry tea Cascara – it ceaselessly makes you crave for more – as your flip through the book, you will keep letting your soul feed on the intoxicating urge to explore how the story unfolds.
Detail Book of THE MAD AD YEARS PDF
- Author : Aryani Banerjee
- Release : 04 December 2020
- Publisher : Blue Rose Publishers
- ISBN : 978186723xxxx
- Genre : Fiction
- Total Page : 342 pages
- Language : English
- PDF File Size : 12,7 Mb
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