Accountable Marketing is popular PDF and ePub book, written by David W Stewart in 2016-02-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Accountable Marketing can be Read Online from any device for your convenience.
Accountable Marketing Book PDF Summary
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.
Detail Book of Accountable Marketing PDF
- Author : David W Stewart
- Release : 05 February 2016
- Publisher : Routledge
- ISBN : 9781317274827
- Genre : Business & Economics
- Total Page : 382 pages
- Language : English
- PDF File Size : 10,7 Mb
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