Master of Marketing Measurement is popular PDF and ePub book, written by Allan R. Kuse in 2020-11-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Master of Marketing Measurement can be Read Online from any device for your convenience.
Master of Marketing Measurement Book PDF Summary
This collection of papers focusing on the contributions of Margaret Henderson Blair, a pioneer in advertising and marketing practice and a champion of high quality, managerially relevant marketing research, provides insights into effective advertising. It captures five decades of Blair’s thoughts about the critical roles of the message in advertising, the necessity of reliable and valid measurement of advertising effects, and the centrality of persuasion as an outcome of advertising. Her thoughts are backed up by careful and readable research. Introductory chapters and editors’ comments prior to each chapter provide context to the collection as a whole and Blair’s individual presentations and papers are the heart of the book. It will appeal to advertising and marketing professionals who are seeking specific guidance for planning advertising and justifying expenditures, as well as marketing academics and scholars interested in the history of advertising.
Detail Book of Master of Marketing Measurement PDF
- Author : Allan R. Kuse
- Release : 25 November 2020
- Publisher : Cambridge Scholars Publishing
- ISBN : 9781527562813
- Genre : Business & Economics
- Total Page : 469 pages
- Language : English
- PDF File Size : 7,9 Mb
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