Key Account Management is popular PDF and ePub book, written by Malcolm McDonald in 1998, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Key Account Management can be Read Online from any device for your convenience.
Key Account Management Book PDF Summary
Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the seller/buyer dyad. Based on extensive and unique research by Cranfield School of Management, Key Account Management presents a new framework for understanding the development of key account relationships. It incorporates a comprehensive guide to the current practice of key account management, and comments on the challenges for the future of key account management practice. The research was based on in-depth interviews with key account managers, their managers and their main contacts in the customer organization. Addresses one of the key new areas in strategic marketing practice Ideal for practitioners and students Based on the unique expertise of the Cranfield Marketing Faculty
Detail Book of Key Account Management PDF
- Author : Malcolm McDonald
- Release : 21 September 1998
- Publisher : Unknown
- ISBN : 075063278X
- Genre : Business & Economics
- Total Page : 194 pages
- Language : English
- PDF File Size : 10,8 Mb
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