A Twenty First Century Guide to Aldersonian Marketing Thought is popular PDF and ePub book, written by Ben Wooliscroft in 2006-02-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, A Twenty First Century Guide to Aldersonian Marketing Thought can be Read Online from any device for your convenience.
A Twenty First Century Guide to Aldersonian Marketing Thought Book PDF Summary
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Detail Book of A Twenty First Century Guide to Aldersonian Marketing Thought PDF
- Author : Ben Wooliscroft
- Release : 23 February 2006
- Publisher : Springer Science & Business Media
- ISBN : 9780387281810
- Genre : Business & Economics
- Total Page : 572 pages
- Language : English
- PDF File Size : 12,6 Mb
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