A History of Advertising is popular PDF and ePub book, written by Jef I Richards in 2022-05-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, A History of Advertising can be Read Online from any device for your convenience.
A History of Advertising Book PDF Summary
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Detail Book of A History of Advertising PDF
- Author : Jef I Richards
- Release : 15 May 2022
- Publisher : Rowman & Littlefield
- ISBN : 9781538141229
- Genre : Business & Economics
- Total Page : 465 pages
- Language : English
- PDF File Size : 16,7 Mb
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