A Business History of the Swatch Group is popular PDF and ePub book, written by P. Donzé in 2014-04-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, A Business History of the Swatch Group can be Read Online from any device for your convenience.

A Business History of the Swatch Group Book PDF Summary

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

Detail Book of A Business History of the Swatch Group PDF

A Business History of the Swatch Group
  • Author : P. Donzé
  • Release : 08 April 2014
  • Publisher : Springer
  • ISBN : 9781137389084
  • Genre : Business & Economics
  • Total Page : 166 pages
  • Language : English
  • PDF File Size : 18,7 Mb

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