You Don t Own Me How Mattel v MGA Entertainment Exposed Barbie s Dark Side is popular PDF and ePub book, written by Orly Lobel in 2017-11-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, You Don t Own Me How Mattel v MGA Entertainment Exposed Barbie s Dark Side can be Read Online from any device for your convenience.
You Don t Own Me How Mattel v MGA Entertainment Exposed Barbie s Dark Side Book PDF Summary
“A hair-raising account of a Barbie Dreamhouse-size Jarndyce and Jarndyce.”—Jill Lepore, The New Yorker This provocative work spotlights the legal battles between behemoth Mattel and audacious MGA over incredibly successful toys and the ownership of an idea. Law professor Orly Lobel deeply researched this riveting story, interviewing those involved, to draw attention to the contentious debate over creativity and intellectual property. She also explores female images and how we market cultural icons, from the doll that inspired all-American Barbie to the defiant, anti-establishment Bratz—the only doll to outsell Barbie in any year.
Detail Book of You Don t Own Me How Mattel v MGA Entertainment Exposed Barbie s Dark Side PDF
- Author : Orly Lobel
- Release : 14 November 2017
- Publisher : W. W. Norton & Company
- ISBN : 9780393254082
- Genre : Business & Economics
- Total Page : 322 pages
- Language : English
- PDF File Size : 20,9 Mb
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