The Marketing of Children s Toys is popular PDF and ePub book, written by Rebecca C. Hains in 2021-04-13, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, The Marketing of Children s Toys can be Read Online from any device for your convenience.
The Marketing of Children s Toys Book PDF Summary
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Detail Book of The Marketing of Children s Toys PDF
- Author : Rebecca C. Hains
- Release : 13 April 2021
- Publisher : Springer Nature
- ISBN : 9783030628819
- Genre : Social Science
- Total Page : 304 pages
- Language : English
- PDF File Size : 19,8 Mb
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