Wordcraft is popular PDF and ePub book, written by Alex Frankel in 2005-03-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Wordcraft can be Read Online from any device for your convenience.
Wordcraft Book PDF Summary
In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.
Detail Book of Wordcraft PDF
- Author : Alex Frankel
- Release : 22 March 2005
- Publisher : Crown Currency
- ISBN : 9781400051052
- Genre : Business & Economics
- Total Page : 255 pages
- Language : English
- PDF File Size : 13,7 Mb
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