Word of Mouth Marketing on Social Media Influence on Buying Decisions Evolution and Recommendations for Companies is popular PDF and ePub book, written by Jennifer Bettinger in 2018-05-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Word of Mouth Marketing on Social Media Influence on Buying Decisions Evolution and Recommendations for Companies can be Read Online from any device for your convenience.
Word of Mouth Marketing on Social Media Influence on Buying Decisions Evolution and Recommendations for Companies Book PDF Summary
Marketing has changed. Imagine yourself standing in a shoe store looking for a new pair of sneakers. Which ones will you buy? Those you have seen once or twice in a TV commercial? Or those which your friends wear and recommend? Despite the effects of commercials the “word-of-mouth” from trusted persons has an outstanding effect on our decisions. Especially the influence of social media and its correlation with the so-called word-of-mouth-marketing had caused a certain movement in marketing. In her new book Jennifer Bettinger sheds a light on this phenomenon. She shows how word-of-mouth can have a far-reaching impact and presents a structured overview on the evolution of traditional marketing up to today’s social media marketing. She analyses modern and old marketing techniques and conducts two expert interviews. Keywords: - marketing; - word-of-mouth; - social media; - WOM; - Facebook; - Instagram
Detail Book of Word of Mouth Marketing on Social Media Influence on Buying Decisions Evolution and Recommendations for Companies PDF
- Author : Jennifer Bettinger
- Release : 07 May 2018
- Publisher : GRIN Verlag
- ISBN : 9783960952466
- Genre : Business & Economics
- Total Page : 82 pages
- Language : English
- PDF File Size : 9,5 Mb
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