When Tradition Turns Into Innovation is popular PDF and ePub book, written by Antonio Petruzzelli in 2014-03-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, When Tradition Turns Into Innovation can be Read Online from any device for your convenience.
When Tradition Turns Into Innovation Book PDF Summary
Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international case studies, this book clearly shows how tradition may be effectively used, allowing companies to create successful new products and how to profit from them. The book tackles the main issues and problems of a tradition-based innovation approach, tracing the patterns of how old and new knowledge can be combined. Proposes a new strategic model for promoting and sustaining innovation at product level Merges a theoretical perspective with actual cases Develops a set of implications that allows managers and practitioners to implement an alternative approach to innovation
Detail Book of When Tradition Turns Into Innovation PDF
- Author : Antonio Petruzzelli
- Release : 14 March 2014
- Publisher : Elsevier
- ISBN : 9781782424901
- Genre : Business & Economics
- Total Page : 153 pages
- Language : English
- PDF File Size : 10,9 Mb
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