What You Need to Know About Marketing is popular PDF and ePub book, written by Simon Middleton in 2012-04-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, What You Need to Know About Marketing can be Read Online from any device for your convenience.
What You Need to Know About Marketing Book PDF Summary
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing
Detail Book of What You Need to Know About Marketing PDF
- Author : Simon Middleton
- Release : 11 April 2012
- Publisher : John Wiley & Sons
- ISBN : 9780857081704
- Genre : Business & Economics
- Total Page : 293 pages
- Language : English
- PDF File Size : 18,8 Mb
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