The Quintessence of Marketing is popular PDF and ePub book, written by Nils Bickhoff in 2014-07-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Quintessence of Marketing can be Read Online from any device for your convenience.
The Quintessence of Marketing Book PDF Summary
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena
Detail Book of The Quintessence of Marketing PDF
- Author : Nils Bickhoff
- Release : 02 July 2014
- Publisher : Springer
- ISBN : 9783642454448
- Genre : Business & Economics
- Total Page : 147 pages
- Language : English
- PDF File Size : 14,6 Mb
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