What Sponsors Want An Inspirational Guide For Event Marketers is popular PDF and ePub book, written by Mark Harrison in 2020-08-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, What Sponsors Want An Inspirational Guide For Event Marketers can be Read Online from any device for your convenience.
What Sponsors Want An Inspirational Guide For Event Marketers Book PDF Summary
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Detail Book of What Sponsors Want An Inspirational Guide For Event Marketers PDF
- Author : Mark Harrison
- Release : 27 August 2020
- Publisher : World Scientific
- ISBN : 9789811219030
- Genre : Business & Economics
- Total Page : 301 pages
- Language : English
- PDF File Size : 20,6 Mb
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