Visual Merchandising Sales Promotion and Credit Card Usage Influence Impulse Buying Behavior is popular PDF and ePub book, written by Diah Octaviany Nur Sabrina and Suresh Kumar in 2020-03-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Visual Merchandising Sales Promotion and Credit Card Usage Influence Impulse Buying Behavior can be Read Online from any device for your convenience.
Visual Merchandising Sales Promotion and Credit Card Usage Influence Impulse Buying Behavior Book PDF Summary
This monograph sees that visual merchandising, sales promotion, and credit card usage as key factors to increase the impulse buying of customers. One of the famous brand of batik, Batik Trusmi IBR, has been chosen as the object of research to examine customers experience during their shopping there. Every retailer tries to win the competition by keeping its sales revenue increase. Retailers have done several kinds of strategies, including creating impulse buying behavior. Using Batik Trusmi IBR Cirebon as the object of the research, this research analyzed the impact of visual merchandising factors, sales promotion, and credit card usage toward impulse buying behavior.
Detail Book of Visual Merchandising Sales Promotion and Credit Card Usage Influence Impulse Buying Behavior PDF
- Author : Diah Octaviany Nur Sabrina and Suresh Kumar
- Release : 11 March 2020
- Publisher : Rasibook
- ISBN : 9786237214748
- Genre : Business & Economics
- Total Page : 108 pages
- Language : English
- PDF File Size : 7,7 Mb
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