Viral Marketing and Social Networks is popular PDF and ePub book, written by Maria Petrescu in 2014-05-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Viral Marketing and Social Networks can be Read Online from any device for your convenience.
Viral Marketing and Social Networks Book PDF Summary
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.
Detail Book of Viral Marketing and Social Networks PDF
- Author : Maria Petrescu
- Release : 21 May 2014
- Publisher : Business Expert Press
- ISBN : 9781606498132
- Genre : Business & Economics
- Total Page : 139 pages
- Language : English
- PDF File Size : 17,9 Mb
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