Videostyle in Presidential Campaigns is popular PDF and ePub book, written by Anne Johnston in 2000-10-30, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Videostyle in Presidential Campaigns can be Read Online from any device for your convenience.
Videostyle in Presidential Campaigns Book PDF Summary
Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.
Detail Book of Videostyle in Presidential Campaigns PDF
- Author : Anne Johnston
- Release : 30 October 2000
- Publisher : Bloomsbury Publishing USA
- ISBN : 9780313000683
- Genre : Political Science
- Total Page : 240 pages
- Language : English
- PDF File Size : 11,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Videostyle in Presidential Campaigns by Anne Johnston, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.