In Defense of Negativity is popular PDF and ePub book, written by John G. Geer in 2006-04-01, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, In Defense of Negativity can be Read Online from any device for your convenience.
In Defense of Negativity Book PDF Summary
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Detail Book of In Defense of Negativity PDF
- Author : John G. Geer
- Release : 01 April 2006
- Publisher : University of Chicago Press
- ISBN : 0226284980
- Genre : Political Science
- Total Page : 218 pages
- Language : English
- PDF File Size : 13,5 Mb
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