Value Chain Marketing is popular PDF and ePub book, written by Stephanie Hintze in 2014-12-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Value Chain Marketing can be Read Online from any device for your convenience.
Value Chain Marketing Book PDF Summary
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.
Detail Book of Value Chain Marketing PDF
- Author : Stephanie Hintze
- Release : 26 December 2014
- Publisher : Springer
- ISBN : 9783319113760
- Genre : Business & Economics
- Total Page : 271 pages
- Language : English
- PDF File Size : 14,8 Mb
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