Aerospace Marketing Management is popular PDF and ePub book, written by Philippe Malaval in 2013-11-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Aerospace Marketing Management can be Read Online from any device for your convenience.
Aerospace Marketing Management Book PDF Summary
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Detail Book of Aerospace Marketing Management PDF
- Author : Philippe Malaval
- Release : 12 November 2013
- Publisher : Springer Science & Business Media
- ISBN : 9783319013541
- Genre : Business & Economics
- Total Page : 600 pages
- Language : English
- PDF File Size : 8,7 Mb
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