UX Research Methods for Media and Communication Studies is popular PDF and ePub book, written by Angela M. Cirucci in 2022-02-14, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, UX Research Methods for Media and Communication Studies can be Read Online from any device for your convenience.
UX Research Methods for Media and Communication Studies Book PDF Summary
A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.
Detail Book of UX Research Methods for Media and Communication Studies PDF
- Author : Angela M. Cirucci
- Release : 14 February 2022
- Publisher : Routledge
- ISBN : 9781000532463
- Genre : Social Science
- Total Page : 188 pages
- Language : English
- PDF File Size : 11,6 Mb
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