User Innovators in the Silver Market is popular PDF and ePub book, written by Konstantin Wellner in 2015-03-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, User Innovators in the Silver Market can be Read Online from any device for your convenience.
User Innovators in the Silver Market Book PDF Summary
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
Detail Book of User Innovators in the Silver Market PDF
- Author : Konstantin Wellner
- Release : 03 March 2015
- Publisher : Springer
- ISBN : 9783658090449
- Genre : Business & Economics
- Total Page : 237 pages
- Language : English
- PDF File Size : 16,8 Mb
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