Product Development for Distant Target Groups is popular PDF and ePub book, written by Malte Marwede in 2017-05-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Product Development for Distant Target Groups can be Read Online from any device for your convenience.
Product Development for Distant Target Groups Book PDF Summary
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Detail Book of Product Development for Distant Target Groups PDF
- Author : Malte Marwede
- Release : 03 May 2017
- Publisher : Springer
- ISBN : 9783658183257
- Genre : Business & Economics
- Total Page : 253 pages
- Language : English
- PDF File Size : 21,6 Mb
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