The Preference Driven Lead User Method for New Product Development is popular PDF and ePub book, written by Alexander Sänn in 2017-02-18, it is a fantastic choice for those who relish reading online the Science genre. Let's immerse ourselves in this engaging Science book by exploring the summary and details provided below. Remember, The Preference Driven Lead User Method for New Product Development can be Read Online from any device for your convenience.
The Preference Driven Lead User Method for New Product Development Book PDF Summary
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.
Detail Book of The Preference Driven Lead User Method for New Product Development PDF
- Author : Alexander Sänn
- Release : 18 February 2017
- Publisher : Springer
- ISBN : 9783658172633
- Genre : Science
- Total Page : 249 pages
- Language : English
- PDF File Size : 12,8 Mb
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