User Generated Content and its Impact on Branding is popular PDF and ePub book, written by Severin Dennhardt in 2013-09-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, User Generated Content and its Impact on Branding can be Read Online from any device for your convenience.
User Generated Content and its Impact on Branding Book PDF Summary
The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers’ purchase decision process.
Detail Book of User Generated Content and its Impact on Branding PDF
- Author : Severin Dennhardt
- Release : 24 September 2013
- Publisher : Springer Science & Business Media
- ISBN : 9783658023508
- Genre : Business & Economics
- Total Page : 132 pages
- Language : English
- PDF File Size : 19,5 Mb
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