Urban Events Place Branding and Promotion is popular PDF and ePub book, written by Waldemar Cudny in 2019-10-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Urban Events Place Branding and Promotion can be Read Online from any device for your convenience.
Urban Events Place Branding and Promotion Book PDF Summary
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.
Detail Book of Urban Events Place Branding and Promotion PDF
- Author : Waldemar Cudny
- Release : 01 October 2019
- Publisher : Routledge
- ISBN : 9780429756214
- Genre : Business & Economics
- Total Page : 208 pages
- Language : English
- PDF File Size : 11,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Urban Events Place Branding and Promotion by Waldemar Cudny, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.