Understanding the Older Consumer is popular PDF and ePub book, written by Barrie Gunter in 2012-10-12, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, Understanding the Older Consumer can be Read Online from any device for your convenience.
Understanding the Older Consumer Book PDF Summary
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Detail Book of Understanding the Older Consumer PDF
- Author : Barrie Gunter
- Release : 12 October 2012
- Publisher : Routledge
- ISBN : 9781134663910
- Genre : Psychology
- Total Page : 192 pages
- Language : English
- PDF File Size : 16,5 Mb
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