Understanding Personalisation is popular PDF and ePub book, written by Iryna Kuksa in 2022-08-21, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Understanding Personalisation can be Read Online from any device for your convenience.
Understanding Personalisation Book PDF Summary
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. Offers multiple perspectives on personalization, a pervasive and complex issue Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing
Detail Book of Understanding Personalisation PDF
- Author : Iryna Kuksa
- Release : 21 August 2022
- Publisher : Chandos Publishing
- ISBN : 9780081019887
- Genre : Language Arts & Disciplines
- Total Page : 284 pages
- Language : English
- PDF File Size : 10,7 Mb
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