Understanding Fashion Scandals is popular PDF and ePub book, written by Annamari Vänskä in 2023-12-28, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Understanding Fashion Scandals can be Read Online from any device for your convenience.
Understanding Fashion Scandals Book PDF Summary
All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival. Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry's journey towards cultural sustainability.
Detail Book of Understanding Fashion Scandals PDF
- Author : Annamari Vänskä
- Release : 28 December 2023
- Publisher : Bloomsbury Publishing
- ISBN : 9781350248939
- Genre : Social Science
- Total Page : 330 pages
- Language : English
- PDF File Size : 13,8 Mb
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