Understanding Consumer Decision Making is popular PDF and ePub book, written by Thomas J. Reynolds in 2001-05-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Understanding Consumer Decision Making can be Read Online from any device for your convenience.
Understanding Consumer Decision Making Book PDF Summary
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Detail Book of Understanding Consumer Decision Making PDF
- Author : Thomas J. Reynolds
- Release : 01 May 2001
- Publisher : Psychology Press
- ISBN : 9781135693152
- Genre : Business & Economics
- Total Page : 510 pages
- Language : English
- PDF File Size : 21,7 Mb
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