Consumer Behavior Knowledge for Effective Sports and Event Marketing is popular PDF and ePub book, written by Lynn R. Kahle in 2011-01-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumer Behavior Knowledge for Effective Sports and Event Marketing can be Read Online from any device for your convenience.
Consumer Behavior Knowledge for Effective Sports and Event Marketing Book PDF Summary
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Detail Book of Consumer Behavior Knowledge for Effective Sports and Event Marketing PDF
- Author : Lynn R. Kahle
- Release : 07 January 2011
- Publisher : Routledge
- ISBN : 9781136917905
- Genre : Business & Economics
- Total Page : 360 pages
- Language : English
- PDF File Size : 8,5 Mb
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