Sport Consumer Behaviour is popular PDF and ePub book, written by Kostas Alexandris in 2016-07-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Sport Consumer Behaviour can be Read Online from any device for your convenience.
Sport Consumer Behaviour Book PDF Summary
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Detail Book of Sport Consumer Behaviour PDF
- Author : Kostas Alexandris
- Release : 18 July 2016
- Publisher : Routledge
- ISBN : 9781317431510
- Genre : Business & Economics
- Total Page : 378 pages
- Language : English
- PDF File Size : 8,7 Mb
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