Translation and Tourism is popular PDF and ePub book, written by M. Zain Sulaiman in 2019-03-05, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Translation and Tourism can be Read Online from any device for your convenience.
Translation and Tourism Book PDF Summary
This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
Detail Book of Translation and Tourism PDF
- Author : M. Zain Sulaiman
- Release : 05 March 2019
- Publisher : Springer
- ISBN : 9789811363436
- Genre : Language Arts & Disciplines
- Total Page : 233 pages
- Language : English
- PDF File Size : 7,6 Mb
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