Transculturalism and Business in the BRIC States is popular PDF and ePub book, written by Yvette Sánchez in 2016-03-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Transculturalism and Business in the BRIC States can be Read Online from any device for your convenience.
Transculturalism and Business in the BRIC States Book PDF Summary
Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and Claudia Franziska Brühwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical ’how to’ manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges. The reader learns to interpret cross-cultural issues from the perspectives of the BRIC states themselves and gains insight into the way scholars in the BRIC area reflect on transculturalism. Moreover, it introduces the reader to fresh visualizations that help consider transculturalism beyond the known categories. The book will appeal, on the one hand, to practitioners who are active in the BRIC states and wish to better grasp the challenges to business relations, as well as the intra-area dynamics and, on the other hand, to scholars in transcultural studies and international management, due to its insider approach. Since the book combines theoretical concepts with a clear geographic focus and a critical approach to traditional models, it is suitable for both academic audiences as well as for practitioners who appreciate a sound theoretical base and a fresh take on a subject.
Detail Book of Transculturalism and Business in the BRIC States PDF
- Author : Yvette Sánchez
- Release : 03 March 2016
- Publisher : Routledge
- ISBN : 9781317007968
- Genre : Business & Economics
- Total Page : 402 pages
- Language : English
- PDF File Size : 20,7 Mb
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