Toward Cross Channel Management is popular PDF and ePub book, written by Thomas Rudolph in 2014-12-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Toward Cross Channel Management can be Read Online from any device for your convenience.
Toward Cross Channel Management Book PDF Summary
New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
Detail Book of Toward Cross Channel Management PDF
- Author : Thomas Rudolph
- Release : 16 December 2014
- Publisher : Walter de Gruyter GmbH & Co KG
- ISBN : 9783110417166
- Genre : Business & Economics
- Total Page : 84 pages
- Language : English
- PDF File Size : 19,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Toward Cross Channel Management by Thomas Rudolph, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.