The World s Greatest Brands is popular PDF and ePub book, written by Nick Kochan in 1996-11-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The World s Greatest Brands can be Read Online from any device for your convenience.
The World s Greatest Brands Book PDF Summary
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
Detail Book of The World s Greatest Brands PDF
- Author : Nick Kochan
- Release : 11 November 1996
- Publisher : Springer
- ISBN : 9781349141142
- Genre : Business & Economics
- Total Page : 215 pages
- Language : English
- PDF File Size : 20,5 Mb
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