The Strategic Storyteller is popular PDF and ePub book, written by Alexander Jutkowitz in 2017-08-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Strategic Storyteller can be Read Online from any device for your convenience.
The Strategic Storyteller Book PDF Summary
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
Detail Book of The Strategic Storyteller PDF
- Author : Alexander Jutkowitz
- Release : 21 August 2017
- Publisher : John Wiley & Sons
- ISBN : 9781119345114
- Genre : Business & Economics
- Total Page : 181 pages
- Language : English
- PDF File Size : 20,5 Mb
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