Creating Signature Stories is popular PDF and ePub book, written by David Aaker in 2018-01-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Creating Signature Stories can be Read Online from any device for your convenience.
Creating Signature Stories Book PDF Summary
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Detail Book of Creating Signature Stories PDF
- Author : David Aaker
- Release : 02 January 2018
- Publisher : Morgan James Publishing
- ISBN : 9781683506126
- Genre : Business & Economics
- Total Page : 157 pages
- Language : English
- PDF File Size : 12,5 Mb
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