The Social Organisation of Marketing is popular PDF and ePub book, written by John Connolly in 2017-07-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Social Organisation of Marketing can be Read Online from any device for your convenience.
The Social Organisation of Marketing Book PDF Summary
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.
Detail Book of The Social Organisation of Marketing PDF
- Author : John Connolly
- Release : 25 July 2017
- Publisher : Springer
- ISBN : 9783319515717
- Genre : Business & Economics
- Total Page : 238 pages
- Language : English
- PDF File Size : 18,5 Mb
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