The small BIG is popular PDF and ePub book, written by Steve Martin in 2014-08-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The small BIG can be Read Online from any device for your convenience.
The small BIG Book PDF Summary
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
Detail Book of The small BIG PDF
- Author : Steve Martin
- Release : 28 August 2014
- Publisher : Profile Books
- ISBN : 9781782830757
- Genre : Business & Economics
- Total Page : 365 pages
- Language : English
- PDF File Size : 12,6 Mb
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