The Routledge Handbook of Festivals is popular PDF and ePub book, written by Judith Mair in 2018-09-03, it is a fantastic choice for those who relish reading online the Travel genre. Let's immerse ourselves in this engaging Travel book by exploring the summary and details provided below. Remember, The Routledge Handbook of Festivals can be Read Online from any device for your convenience.
The Routledge Handbook of Festivals Book PDF Summary
In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide range of disciplines, and consequently, much of the research available is highly fragmented. This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future. Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics.
Detail Book of The Routledge Handbook of Festivals PDF
- Author : Judith Mair
- Release : 03 September 2018
- Publisher : Routledge
- ISBN : 9781351736756
- Genre : Travel
- Total Page : 428 pages
- Language : English
- PDF File Size : 12,5 Mb
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