The Rise to Market Leadership is popular PDF and ePub book, written by Franco Malerba in 2017-04-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Rise to Market Leadership can be Read Online from any device for your convenience.
The Rise to Market Leadership Book PDF Summary
In recent years many new international market leaders from the BRICS countries have emerged in several manufacturing and service industries. This important study answers a number of crucial questions including, how did these companies rise up to become important players in their respective industries? What is the contribution of systemic and country specific factors? What is the role of internal firm factors in enabling these companies to become market leaders? The book presents evidence from companies in the automotive, pharmaceutical and ICT industries of China, India and Brazil.
Detail Book of The Rise to Market Leadership PDF
- Author : Franco Malerba
- Release : 28 April 2017
- Publisher : Edward Elgar Publishing
- ISBN : 9781783476794
- Genre : Business & Economics
- Total Page : 237 pages
- Language : English
- PDF File Size : 14,6 Mb
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