The Reign of the Customer is popular PDF and ePub book, written by Claes Fornell in 2020-03-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Reign of the Customer can be Read Online from any device for your convenience.
The Reign of the Customer Book PDF Summary
With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience. This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) – invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.
Detail Book of The Reign of the Customer PDF
- Author : Claes Fornell
- Release : 27 March 2020
- Publisher : Springer Nature
- ISBN : 9783030135621
- Genre : Business & Economics
- Total Page : 217 pages
- Language : English
- PDF File Size : 16,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book The Reign of the Customer by Claes Fornell, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.