The Real Mad Men is popular PDF and ePub book, written by Andrew Cracknell in 2012-03-26, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, The Real Mad Men can be Read Online from any device for your convenience.
The Real Mad Men Book PDF Summary
In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond. The story of modern advertising starts here, with these real Mad Men - and women - of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today. How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.
Detail Book of The Real Mad Men PDF
- Author : Andrew Cracknell
- Release : 26 March 2012
- Publisher : Hachette UK
- ISBN : 9780857387578
- Genre : History
- Total Page : 295 pages
- Language : English
- PDF File Size : 9,5 Mb
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