Admen Mad Men and the Real World of Advertising is popular PDF and ePub book, written by Dave Marinaccio in 2015-11-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Admen Mad Men and the Real World of Advertising can be Read Online from any device for your convenience.
Admen Mad Men and the Real World of Advertising Book PDF Summary
A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Detail Book of Admen Mad Men and the Real World of Advertising PDF
- Author : Dave Marinaccio
- Release : 03 November 2015
- Publisher : Simon and Schuster
- ISBN : 9781628726213
- Genre : Business & Economics
- Total Page : 232 pages
- Language : English
- PDF File Size : 12,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Admen Mad Men and the Real World of Advertising by Dave Marinaccio, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.