The Public Relations Writer s Handbook is popular PDF and ePub book, written by Whitney Lehmann in 2019-12-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Public Relations Writer s Handbook can be Read Online from any device for your convenience.
The Public Relations Writer s Handbook Book PDF Summary
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
Detail Book of The Public Relations Writer s Handbook PDF
- Author : Whitney Lehmann
- Release : 06 December 2019
- Publisher : Routledge
- ISBN : 9781351261906
- Genre : Business & Economics
- Total Page : 282 pages
- Language : English
- PDF File Size : 13,8 Mb
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