The Psychology of Micro Targeted Election Campaigns is popular PDF and ePub book, written by Jens Koed Madsen in 2019-09-26, it is a fantastic choice for those who relish reading online the Psychology genre. Let's immerse ourselves in this engaging Psychology book by exploring the summary and details provided below. Remember, The Psychology of Micro Targeted Election Campaigns can be Read Online from any device for your convenience.
The Psychology of Micro Targeted Election Campaigns Book PDF Summary
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
Detail Book of The Psychology of Micro Targeted Election Campaigns PDF
- Author : Jens Koed Madsen
- Release : 26 September 2019
- Publisher : Springer Nature
- ISBN : 9783030221454
- Genre : Psychology
- Total Page : 395 pages
- Language : English
- PDF File Size : 11,7 Mb
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