Political Parties and Campaigning in Australia is popular PDF and ePub book, written by Glenn Kefford in 2021-02-15, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Political Parties and Campaigning in Australia can be Read Online from any device for your convenience.
Political Parties and Campaigning in Australia Book PDF Summary
Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.
Detail Book of Political Parties and Campaigning in Australia PDF
- Author : Glenn Kefford
- Release : 15 February 2021
- Publisher : Springer Nature
- ISBN : 9783030682347
- Genre : Political Science
- Total Page : 224 pages
- Language : English
- PDF File Size : 19,7 Mb
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