The Psychology Behind Trademark Infringement and Counterfeiting is popular PDF and ePub book, written by J. L. Zaichkowsky in 2020-04-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Psychology Behind Trademark Infringement and Counterfeiting can be Read Online from any device for your convenience.
The Psychology Behind Trademark Infringement and Counterfeiting Book PDF Summary
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.
Detail Book of The Psychology Behind Trademark Infringement and Counterfeiting PDF
- Author : J. L. Zaichkowsky
- Release : 01 April 2020
- Publisher : Psychology Press
- ISBN : 9781317824459
- Genre : Business & Economics
- Total Page : 322 pages
- Language : English
- PDF File Size : 15,6 Mb
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